The Tumblog of one Jim Dovey, iOS Software Chief Architect at Kobo in Toronto, Ontario.
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“You can argue all day long that your product is better, but if that runs contrary to what you’re telling consumers with your marketing, then you’re just pissing in the wind. In terms of future sales, it doesn’t matter whether Windows is better, it matters whether consumers believe it is better, and Microsoft has stopped telling consumers that.”
iPhone Development: Microsoft’s Ads Redux
Amen.
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