The Tumblog of one Jim Dovey, iOS Software Chief Architect at Kobo in Toronto, Ontario.
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“We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.”
9 41 9 42: The secret of Apple’s recurring numbers
Scott Forstall reveals the reason for the iPhone and iPad’s use of ‘9:42’ and ‘9:41’ time in all their promotional material. Fantastic!
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