“Hmm. “Add to existing plan”. So if you already have, say, an iPhone, you can spend $20 and have the iPad added to your existing plan. Now, think about this carefully. If you look at those numbers, it should become very clear that Rogers has gone completely off the hook in terms of their data pricing, revealing without doubt that it’s an arbitrary, cash-grabbing machine. There’s a fundamental feeling of unfairness when considering the way cell companies charge for data, and this new multiple-device era we’re living in today has exacerbated it immensely.”
Aaron Vegh weighs in on Rogers’ cash-grab upon those who already pay for a data plan for another device. His main point is that the costs charged are in no way indicative of the amount of effort undertaken by the provider. The main insult however is the ‘add to existing plan’ option.
For $20/mo you can take whatever data plan you’re already paying for and spread that allowance across an extra device. If you’re paying $30/mo for the limited-edition 6GB data plan, this $20/mo doesn’t get you any more bandwidth or allowance. It just allows your iPad to make use of it.
It’s at this point that you might be thinking: —What’s the $20 cost for? Nothing extra is being provided by Rogers. The truth is that this is just a cash grab, plain and simple. The setup for this is a one-time deal, and in no way justifies an ongoing cost of $20/mo.
Now, if this were a one-time payment to link your accounts, then that would be fine. It would be fantastic, in fact, since I, the same as Aaron, don’t actually use all of the 6GB/mo allowance I pay for. It would be great to have that spread across two devices.
But $20/mo for the privilege of getting your existing $30/mo spread across two devices? That’s just silly.